CARTHAGE FAIR 2018
MAS Group pays tribute to architects in its Hollywood stand at the Salon Carthage
To reinforce the important role of architects, MAS Group organized during the show, the ARCHI'CULTURE Days of Carthage where the previews of films dedicated to architecture will be screened. MAS Group wishes to highlight the importance of architects in Tunisia, where 85% of houses were built without their services and advice. "The profession of architect has been recognized worldwide since Antiquity. It was therefore significant for us to celebrate their essential contribution to our greatest projects," added Hedi Amous, General Manager of MAS Group. "Without architects, the pyramids could never have been built."
RED CARPET FOR ARCHITECTS_ARCHI-CULTURE OF CARTHAGE
Carthage International Construction and Building Exhibition 2018
MAS Enterprise, specializing in facade cladding and aluminum joinery, rolled out the RED CARPET for architects at the Carthage International Construction and Building Exhibition 2018. If visitors had to choose the most original stand, the MAS Group’s would certainly stand out.
Aiming to make an impression, the MAS Group team transformed their 200 m² booth into a stunning space, centering their communication around a cinematic theme. "Simply showcasing our aluminum profiles to clients and prospects wasn’t enough to prove the quality of our work," stated Linda Amous, General Manager of LUXALU, responsible for residential projects. "It felt more fitting to pay tribute to our Tunisian architects, who bring aluminum to life in our public and private projects, as the quality of our work shines through their designs."
The MAS Group seeks to highlight the importance of architects in Tunisia, where 85% of houses have been built without their services and guidance. "The profession of architecture has been recognized worldwide since antiquity. It was meaningful for us to celebrate their vital contribution to our largest projects," added Hedi Amous, CEO of MAS Group. "Without architects, the pyramids would never have been built."
To further this appreciation, the MAS Group organized the ARCHI'CULTURE Days of Carthage, featuring architecture-related films followed by discussions hosted by Mehdi Kattou.
Inspired by Hollywood, Hedi and Linda Amous created a cinematic atmosphere, including a space that, with aluminum profiles, retraced iconic moments in American cinema, such as Marilyn Monroe in her famous white dress or the iconic scene from Titanic with Leonardo DiCaprio and Kate Winslet.
October 8, 2017
Mohamed Hedi Amous, CEO of the MAS Group,
Mohamed Hedi Amous, CEO of MAS Group, launches a new range of aluminum products that are both efficient and aesthetically pleasing.
Mohamed Hedi Amous, CEO of MAS Group, who has just launched a new range of aluminum products that are both effective and stylish, stated: “Our goal is to stay close to our customers and be the partner of choice by offering the best of our 32 years of expertise, combined with the know-how of our 300 employees.” He added: “Through our vision of the profession, our expertise, and our involvement in our projects, we have managed to achieve the highest levels of product and service quality.”
With a capital of over 13 million dinars, “Aluminum Joinery of the South” is now a group with more than 300 permanent employees and a turnover of 27 million dinars. The group, which has just begun its international expansion in Morocco, Ivory Coast, and Senegal, has completed over 1,500 major projects in about ten countries, confirming its status as a pioneer in the aluminum joinery sector.
“The MAS Group has completed 1,500 projects in 12 countries,” said Mohamed Amous. “Our achievements in Tunisia include banks such as Attijari Bank and BH Bank, as well as the German Embassy, Hotel Africa, and the Palmarium, in addition to six major projects in Ivory Coast.”
The future projects of MAS Group include, as cited by CEO Med Hedi Amous, an upcoming initial public offering in the next few years, along with numerous scheduled projects with new partnerships that will further open foreign markets, especially the African market.